PST 325
Chapter Five
Ethics, Social Responsibility, and Diversity
I. ETHICS AND STAKEHOLDERS.
A. The
individuals and groups that have an interest, claim, or stake in an organization
and in what it does are known as organizational stakeholders.
1. In order to survive and prosper, an organization must effectively
satisfy its stakeholders.
a. Stockholders want
dividends.
b. Managers and
workers want salaries and stable employment.
c. Customers want
high-quality products at reason able prices.
2. Managers are the stakeholder group that deter mines which goals an
organization should pursue to most benefit stakeholders.
3. Managers frequently have to juggle the interest of different
stakeholders, including themselves.
4. Managerial decisions that may benefit some stake holder groups and harm
others involve questions of ethics.
B. Ethics.
1. Ethics are moral principles or beliefs about what is right or
wrong.
a. These beliefs
guide individuals in their dealings with others and provide a basis for deciding
whether behavior is right and proper.
b.
Ethics guide managers in their decisions about what to do in various
situations.
2. Managers often experience an ethical dilemma when they confront a
situation that requires them to choose between two courses of action.
a. Managers must
weigh the competing claims or rights of the various stakeholder groups.
b. Sometimes, making
a decision is easy because some obvious standard applies.
c. In other cases,
managers have trouble deciding what to do.
3. Three models help determine whether a decision is ethical: the
utilitarian, moral rights, and justice models.
a. Each model offers
a different and complementary way of determining whether a decision or behavior
is ethical.
b. All three models
should be used to sort out the ethics of a particular course of action.
4. Another practical guide is to answer the following questions:
a. Does my decision
fall within the accepted values or standards that typically apply.
b. Am I willing to
see the decision communicated to all stakeholders affected in it?
c. Would the people
with whom I have a significant personal relationship approve of
the decision?
5. An ethical decision is a decision that reasonable or typical
stakeholder would find acceptable because it
aids stakeholders, the organization, or society.
6. An unethical decision is a decision a manager would prefer to
disguise or hide from other people because it enables a company or individual to
gain at the expense of society or other stakeholders.
C. Sources of
an Organization’s Code of Ethics.
1. Codes of ethics are formal standards and rules that managers can use to
help themselves make appropriate decisions.
2. An organization’s code of ethics derives from three sources in the
organizational environment.
3. Societal ethics.
a. Societal ethics
are standards that govern how members of a society deal with each other in
matters involving issues such as fairness, justice, poverty, and the rights of
individuals.
i. Societal ethics
emanate from society’s laws, customs, and practices, and the unwritten values
and norms.
ii. People may
automatically behave ethically because they have internalized values and norms.
iii. Not all values and
norms are internalized, however.
b. Societal ethics
vary among societies.
i. Ethical standards
accepted in the U.S. are not accepted in all other countries.
ii. In many economically
poor countries bribery is standard practice to get things done.
iii.
In the U.S. and many other Western countries, bribery is considered
unethical.
c. Societal ethics
control self-interested behavior by individuals and organizations.
i. Laws spelling out
what is appropriate business practice provide benefits to everyone.
ii. Free and fair
competition is possible only when laws and rules level the playing field and
define what behavior is acceptable.
4. Professional ethics are standards that govern how members of a
profession, managers, or workers, make decisions when the decision is not
clear-cut.
a. Medical ethics
govern the way doctors and nurses are to treat patients.
b. Most professional
groups can impose punishments for violations of ethical standards.
c. Within an
organization, professional rules and norms often govern how employees act in
certain situations.
d. These rules and
norms may become part of the organization's code of ethics.
e. Workers
internalize the rules of their profession and often follow them automatically.
5. Individual ethics are personal standards and values that govern
how individuals interact with other people.
a. Sources include
the influence of one’s family, peers, and upbringing.
b. The experiences
gained over a lifetime also con tribute.
c. Many decisions one
person finds unethical may be acceptable to another person.
d. Within an
organization, the individual ethics of top managers are important in
shaping the organization’s code of ethics.
6. Societal, professional, and individual ethics factor into the
development of organizational codes of ethics.
D. What
Behaviors Are Ethical?
1. A key ethical decision facing managers is how to apportion harms and
benefits among stakeholder groups.
2. The decision about how to divide profits among managers, workers, and
stockholders is also an ethical issue.
3.
Deciding how to apportion harms when things go wrong, such as employee layoffs,
is another ethical issue.
a. Chrysler took a
radical approach, laying off 65% of its workforce.
b. Other companies
spread the layoffs over a longer term.
c. The decision to
pay layoff benefits is typically an ethical choice made by a company’s top
managers.
d. Workers have a
weaker claim on a company than do stockholders because they usually have no
legally enforceable ownership rights.
e. Deciding how to
distribute organizational re sources becomes an ethical issue.
4. Ethical issues loom large when a manager’s decision is not governed by
legal requirements and it is up to the manager to determine the appropriate
actions to take.
a. In western Europe,
organizations are required by law to give employees layoff payments, but there
are no such laws in the U.S.
b. Another ethical
concern on a global level is whether it is ethical to use child labor.
5. Managers also face ethical dilemmas when choosing how to deal with
certain stakeholders.
a. An organization
that is a powerful customer to their suppliers is in a position to demand that
suppliers reduce their prices.
b. In the early 1990s
Wal-Mart pressured suppliers to reduce prices, but realized that it had to work
with suppliers to find ways to reduce costs for all parties.
6. Customers are a critical stakeholder group because organizations depend
on them for their survival.
a. Customers have the
right to expect an organization to provide goods and services that will not harm
them.
b. A system of laws
protects consumers in the U.S., and they have legal rights for recourse if
organizations provide unsafe products.
c. When issues are
not under the direct control of legal rules, an organization’s code of ethics
determines how the organization addresses such issues.
7. Local communities and the general public also have a stake in whether
the decisions that managers make are ethical.
a. The economic
health of the downtown area and the level of prosperity all depend on choices
made by managers.
b. Decisions to lay
off workers or open a large retail store have local consequences.
8. Managers face many ethical choices as they deal with different, and
sometimes conflicting, interests of organizational stakeholders.
E. Why Would
Managers Behave Unethically Toward Other Stakeholders?
1. Typically, unethical behavior—behavior that falls outside the
bounds of accepted standards or values—occurs because managers put their
personal interests above the interests of other stakeholders.
a. Managers might
feel tempted to engage in unethical acts if the harm done to stakeholders is
indirect or seems insignificant.
b. Family,
upbringing, and religion help teach people how to distinguish between right and
wrong behavior.
c. Managers who let
self-interest take control of their decision making and ignore societal ethics
are often those who have a poor or undeveloped code of individual ethics.
2. Managers and workers may have other reasons to act unethically, feeling
pressured by the situation.
a. The behavior of
other managers may cause managers to behave unethically.
b. Often managers
under intense pressure to per form encourage subordinates to act in dubious
ways.
F. Why Should
Managers Behave Ethically?
1. Managers must strongly resist pressures to behave unethically because of
the harm that unethical behavior inflicts on others.
2. One major task of managers is to protect and nurture the resources under
their control.
a. Any organizational
stakeholder who advances his or her own interests wastes collective resources.
b. Unethical behavior
that goes unpunished creates incentives for people to put their self-interest
above the rights of others.
3. A safeguard against unethical behavior is the potential for loss of
reputation.
a. Reputation,
the esteem or high repute that individuals or organizations gain when they
behave ethically, is a valuable asset.
b. If a manager
misuses resources, the manager’s reputation will suffer.
c. Behaving
unethically in the short run can have serious long-term consequences.
d. All
stakeholders—suppliers, customers, and workers have reputations to lose.
4. If a manager or company is known for being unethical, other stakeholders
are likely to view that person with suspicion and the reputation of each will be
poor.
5. If all stakeholders are alert to the need to stop unethical behavior,
then the level of unethical behavior falls.
II. SOCIAL RESPONSIBILITY.
A. Social
responsibility refers to a manager’s duty or obligation to make decisions
that nurture, protect, enhance, and promote the welfare and well-being of
stakeholders and society as a whole.
B. Approaches
to Social Responsibility.
1. The strength of organizations’ commitment to social responsibility
ranges from low to high.
2. At the low end is an obstructionist approach—disregard for social
responsibility, willingness to engage in and cover up unethical and illegal
behavior.
3. A defensive approach indicates at least a commitment to ethical
behavior.
a. Defensive managers
stay within the law but make no attempt to exercise social responsibility beyond
what the law dictates.
b. When making
ethical choices, these managers put the claims and interests of their
shareholders first, at the expense of other stakeholders.
c. Defensive managers
have little active interest in social responsibility.
4. An accommodative approach is an acknowledgment of the need to
support social responsibility.
a. Accommodative
managers try to balance the interests of different stakeholders against one
another so that the claims of stockholders are seen in relation to the claims of
other stakeholders.
b. Managers want to
make choices that are reason able in the eyes of society.
5. Managers taking a proactive approach:
a. Actively embrace
the need to behave in socially responsible ways.
b. Go out of their
way to learn about the needs of different stakeholder groups.
c.
Are willing to utilize organizational resources to promote the interests
not only of stockholders, but of the other stakeholders.
C. Why Be
Socially Responsible?
1. Several advantages result when managers and organizations behave in a
socially responsible manner.
a. Workers and
society benefit directly because organizations bear some of the costs of helping
workers.
b. If all
organizations in a society were socially responsible, the quality of life as a
whole would be higher.
c. Another reason for
being socially responsible is that it is the right thing to do.
d. Companies that act
responsibly toward their stakeholders benefit from increasing business and see
their profits rise.
2. However, although some stakeholders benefit from managers’ commitment,
other stakeholders, particularly shareholders, may think they are being harmed.
3. How should managers decide which social issues they will respond to?
a. All managers and
workers should be alert and report unethical behavior promptly.
b. The term
whistle-blower refers to a person who reports illegal or unethical behavior
and takes a stand against unscrupulous managers.
c. Laws now exist to
protect the interests of whistle-blowers.
4. A social audit allows managers to take into consideration both
the private and social effects of particular decisions.
a. They rank various
alternative courses of action according to both their profitability and their
social benefits.
b. Decisions showing
both high profitability and high social benefits are the most likely to be
adopted.
5. Managers can also decide whether they are acting socially responsibly by
applying ethical standards and values.
a. Managers’ own
ethics influence their behavior.
b. An organization’s
code of ethics also influences how conscientiously managers seek to support the
interests of all their stakeholders.
6. Evidence suggests that managers who behave socially responsibly will
most benefit all organizational stakeholders.
a. Socially
responsible companies, in comparison with less responsible competitors, are less
risky investments, tend to be more profitable, and have better reputations.
b.
Socially responsible companies are also sought out by communities.
D. Promoting
Ethics and Social Responsibility.
1. Establishing Ethical Control Systems.
a. The most important
step to encourage ethical behavior is to develop a code of ethics that is given
to every employee.
b. Next, provide a
visible means of support for ethical behavior.
c. Organizations are
increasingly creating the role of ethics officer, or ethical ombudsman,
to monitor their ethical practices.
d. Because the
ombudsman has organization-wide authority, members in any department can
communicate unethical behavior without fear of retribution.
2. Developing an Ethical Culture.
a. An organization
can also make ethical values and norms a central part of its organizational
culture.
b. Each organization
has a set of values and norms, embedded in its code of ethics, that it teaches
to employees.
c. High standards and
strong values and norms help individuals resist self-interested actions.
3. The managers’ role in developing ethical values and standards in other
employees is very important.
a. The actions of top
managers represent the values of their organizations.
III. MANAGING AN INCREASINGLY DIVERSE WORKFORCE.
A. An
important management issue to emerge recently has been the increasing diversity
of the workforce.
1.
Diversity is dissimilarities—differences—among people due to age,
gender, race, ethnicity, religion, sexual orientation, socioeconomic background,
and capabilities/disabilities.
a. Diversity raises
important ethical issues and social responsibility issues.
b. If not handled
well, these issues can badly dam age an organization.
2. Trends:
a. Between 1979 and
1992, the number of women in the workforce increased at twice the rate of men.
b. By the year 2005,
between 61-65% of women will be working.
c. The number of
women, minorities, people with disabilities, and gays and lesbians in the
workforce is steadily increasing.
3. Diversity Issues.
a. It is a strong
ethical imperative that diverse people should receive equal opportunities and be
treated fairly and justly.
b. Effectively
managing diversity can improve organizational effectiveness.
c. Diverse
individuals continue to experience unfair treatment in the workplace as a result
of biases, stereotypes, and overt discrimination.
i. Ninety-seven percent
of the top managers of the 1,500 largest companies in the U.S. are white men.
ii. Glass ceiling
alludes to the invisible barriers that prevent minorities and women from being
promoted to top corporate positions.
iii. African-Americans have
the hardest time being promoted and climbing the corporate ladder.
iv. Asians are often
stereotyped into technical jobs, and Hispanics are assumed to be less well
educated than other minority groups.
B.
The Ethical Imperative to Manage Diversity Effectively.
1. Two moral principles guide managers in meeting this imperative.
2. Distributive Justice.
a. The principle of
distributive justice dictates that the distribution of pay raises,
promotions, job titles, interesting job assignments, office space, and other
organizational resources among members of an organization be fair.
b. The distribution
of these outcomes should be based on the contributions that individuals have
made to the organization and not on irrelevant personal characteristics.
c. Fifty years ago,
overt discrimination against women and minorities was common; today,
organizations are moving closer to the ideal of distributive justice.
i. Women hold only 31
percent of managerial positions.
ii. Bias against female
managers is a major obstacle to distributive justice.
iii. In some industries,
those with an “old boys’ club” culture, women and minorities have a difficult
time overcoming the managerial bias against them.
d. In many countries,
managers have a legal obligation to treat all employees fairly, and they risk
being sued by employees who feel unfairly treated.
3. Procedural Justice.
a. The principle of
procedural justice requires managers to use fair procedures to determine
how to distribute outcomes to organizational members.
b. Procedural justice
exists when managers:
i. Carefully appraise a
subordinate’s performance.
ii. Take into account any
environmental obstacles to high performance beyond the subordinate’s control.
iii. Ignore irrelevant
personal characteristics.
c. Procedural justice
is necessary to ensure ethical conduct and avoid costly lawsuits.
C. Effectively
Managing Diversity Makes Good Business Sense.
1. The diversity of organizational members can be a source of competitive
advantage.
2. The variety of points of view that diverse employees provide can improve
managerial decision making.
3. Just as the workforce is becoming increasingly diverse, so too are the
customers who buy the organization’s goods.
4. Diverse members of an organization are likely to be attuned to what
goods and services diverse segments of the market want.
5. Managers concerned about diversity are insisting that their suppliers
also support diversity.
D. Why Are
Diverse Employees Sometimes Treated Unfairly?
1. Diverse organizational members are still sometimes treated unfairly.
2. Biases.
a. Biases are
systematic tendencies to use information about others in ways that result in
inaccurate perceptions.
b. The
similar-to-me effect is the tendency to perceive others who are similar to
ourselves more positively than we perceive people who are different.
i. Managers are likely
to be white men.
ii. They may
unintentionally perceive other white men more positively than they perceive
women and minorities.
c. The social
status effect is the tendency to perceive individuals with high social
status more positively than we perceive those with low social status.
i. Because women and
minorities have traditionally had lower social status than white men, the social
status effect may lead some people to perceive women and minorities less
positively than they perceive white men.
d.
Salience—conspicuousness—is another source of bias.
i. The salience
effect is the tendency to focus attention on individuals who are
conspicuously different from us.
ii. Salient individuals
are more often the object of attention than are other workers.
iii. Individuals who are
salient are often perceived to be primarily responsible for outcomes.
3. Stereotypes.
a. Stereotypes
are simplistic and often inaccurate beliefs about the typical characteristics of
particular groups of people.
b. Stereotypes are
usually based on a highly visible characteristic.
c. Managers sometimes
assume erroneously that a person possesses a whole host of characteristics
simply because she or he happens to be a member of a minority group.
4. Overt Discrimination.
a. Overt
discrimination occurs when managers knowingly and willingly deny diverse
individuals access to opportunities and outcomes in an organization.
b. Overt
discrimination is not only unethical, but also illegal.
E. Overt
discrimination and decisions based on stereo types are clear violations of
principles of distributive and procedural justice.
IV. HOW
TO MANAGE DIVERSITY EFFECTIVELY.
A. Managers
need to ensure that they and their subordinates appreciate the value that
diversity brings to an organization.
B.
Increasing Diversity Awareness.
1. It is natural to view other people from your own perspective.
2. The ability to appreciate diversity requires people to become aware of
other perspectives.
3. Diversity awareness programs in organizations strive to increase
managers’ awareness of:
a. Their own
attitudes, biases, and stereotypes.
b. The differing
perspectives of diverse managers, coworkers, and customers.
4. Diversity awareness programs often have these goals:
a. Providing
organizational members with accurate information about diversity.
b. Uncovering
personal biases and stereotypes.
c. Assessing personal
beliefs, attitudes, and values and learning about other points of view.
d. Overturning
inaccurate stereotypes and beliefs about different groups.
e. Developing an
atmosphere in which people feel free to share their differing perspectives.
f. Improving
understanding of others who are different from oneself.
C. Increasing
Diversity Skills.
1. Understanding How Cultural Differences Affect Working Styles.
a. Educating managers
and their subordinates about why people differ in the ways they think,
communicate, and work can help all members develop a respect for diversity.
b. Different
approaches to decision making by Japanese managers and American managers, for
instance, are by-products of cultural differences.
2. Being Able to Communicate Effectively with Diverse People.
a. Diverse
organizational members may have different styles of communication.
b. Managers and their
subordinates must learn to communicate effectively.
c. Organizational
members should also feel comfortable enough to solve communication difficulties
and misunderstandings as they occur.
d. Diversity
education can help managers gain a better understanding of how people may
interpret certain kinds of comments.
3. Being Flexible.
a. Managers must
learn how to be open to different approaches and ways of doing things.
b. They must be open
to, and not feel threatened by, different approaches and perspectives.
D. Techniques
for Increasing Diversity Awareness and Skills.
1. Many managers use a multipronged approach to increase diversity
awareness and skills.
a. Providing a forum
for people to discuss their differing attitudes can increase awareness.
b. Also useful are
role-plays that enact problems resulting from lack of awareness.
2. Managers sometimes hire outside consultants to provide diversity
training or have their own experts in-house.
3. United Parcel Service developed a community internship program to
increase diversity awareness.
a. These managers
learn about different cultures and approaches to work and life.
b. They learn to
interact effectively with people with whom they ordinarily do not come into
contact.
E. The
Importance of Top-Management Commitment to Diversity.
1. When top management is truly committed to diversity, top managers
embrace diversity through their actions and example.
2. If top managers commit resources to diversity, but as individuals do not
value diversity, any initiatives they undertake are likely to fail.
3. Many top managers need help in developing their own diversity awareness
and related skills.
F. Managers
can take a variety of steps to manage diversity effectively.
1. They must make a long-term commitment to diversity.
2. Effective management of diversity is an ongoing process.
V. SEXUAL HARASSMENT.
A. Sexual
harassment seriously damages both the people who are harassed and the reputation
of the organization in which it occurs.
1. It can also cost organizations huge amounts of money.
2. Sixty percent of the 607 women surveyed by the National Association for
Female Executives indicated that they had experienced some form of sexual
harassment.
3. Sexual harassment is not only unethical, it is also illegal.
4. Managers have an ethical obligation to ensure that they, their
coworkers, and their subordinates never engage in sexual harassment, even
unintentionally.
B. Forms of
Sexual Harassment.
1. Quid pro quo sexual harassment occurs when a harasser asks or
forces an employee to perform sexual favors to keep a job or avoid negative
consequences.
2. Hostile work environment sexual harassment is more subtle.
a. Hostile work
environment sexual harassment occurs when organizational members are faced with
an intimidating, hostile, or offensive work environment because of their sex.
b. A hostile work
environment interferes with workers’ ability to perform their jobs effectively
and has been deemed illegal by the courts.
C. Steps
Managers Can Take to Eradicate Sexual Harassment.
1. Develop and clearly communicate a sexual harassment policy endorsed by
top management.
2. Use a fair complaint procedure to investigate charges of sexual
harassment.
3. When it has been determined that sexual harassment has taken place, take
corrective actions as soon as possible.
4. Provide sexual harassment education and training to organizational
members, including managers.
5. Du Pont, Corning, Digital Equipment, and the U.S. Navy are examples of
companies proactively addressing the sexual harassment problem.